Kuhn's Equipment in Arthur is a 65 year old family business, now run by the 3rd generation, selling Fendt and Massey Ferguson implements.

Our tour of Kuhn's was a lesson in running a complex business from start to finish.

Oh, and we drove a tractor. Yep. And didn't even crash.

Daniel Krieder's wife's grandfather started selling farm equipment to Amish from his front yard. Now, with 2 locations (Gibson City and Arthur), Kuhn's Equipment can service most of East Central Illinois, from Mt. Vernon to East Kankakee.

Krieder introduced us to the farm machinery industry, discussing:
- Market share
- Web SEO (search engine optimization)
- Dealer portals
- Inventory management
- Marketing online and in trade catalogs
- Producing local marketing materials
- Protected selling areas/sales territories
-Target market
- Opportunities for growth
- Anticipating demand for parts
- Sales and after sales service
- Monthly numbers
- Sales by season
- Local competition
- International competition
- Value propositions
- Effects of tariffs
- Technological advances in farm machinery
- GPS and robotics

So, what is Kuhns Equipment's value proposition? Service and attention

Kreider says, "We're big enough to take care of any size of farm, and small enough to take care of any size of farm."

Also, since it is a family business, the CEO is only 1 or 2 levels from the farmer, giving Kuhns' customers a more personal connection.

Daniel, you always support our CEO program, whether at Broomtown Cafe or at Kuhns Equipment. Thank you for believing in our mission and helping us to grow as entrepreneurs. (See what we did there?)